5 Reasons Why Every Business Needs a Digital Marketing Manager
You may have heard the term digital marketing manager before, but you may not know exactly what it means or how they benefit your business. This guide on digital marketing managers will help you understand the benefits of these professionals and some of the skills and qualificatiqualificationsqualificatiqualificationsonsons needed to become one yourself.
1) To make sure your company’s digital presence is in order
Companies today are expected to have a strong online presence. After all, your business is likely to lose out on opportunities if you’re not prepared for digital marketing. Luckily, there are many different positions you can create within your company that will ensure you remain prepared to engage customers digitally.
For example, your company might hire employees such as search engine optimization specialists, social media managers and web designers—all of which contribute to your company’s digital strategy in some way.
The most important factor for every business is having someone who oversees all of these various employees so that they work together as an effective team and make sure that all digital avenues remain in good shape. That’s where a digital marketing manager comes in.
2) Because social media posts don’t write themselves
Social media is clearly here to stay. Facebook and Twitter are among two of the most popular forms of social media in existence, with millions of users everyday. And it’s not just businesses that can benefit from having a presence on these platforms; individuals also can leverage social media as part of their marketing strategy.
If you’re trying to promote your company, or looking for an additional platform to connect with potential clients, then social media is an avenue you may want to explore. Hiring someone like me – a full-time digital marketing manager who specializes in developing and executing social media strategies – means that you don’t have to worry about it.
I can take care of everything for you. In addition to writing posts, I will schedule them so they go live at times when they will be seen by more people. I will also post links back to your website and other social media accounts so readers know where else they can find you online.
I’ll research what kinds of content tend to do well on each platform, too, so we know which types of posts will perform best (and avoid wasting time posting things that won’t get much attention). In short: You tell me what kind of information you want shared on social media, and I make sure it gets there—on time and without fail. For small businesses, hiring a dedicated digital marketing manager can help grow your brand and customer base.
It’s easy to think that social media is free advertising, but remember: Everything has a cost. If you decide to handle social media yourself, it could mean spending countless hours updating profiles, posting relevant updates and checking analytics reports.
On top of all that, you might also end up losing followers if you're constantly sharing irrelevant content or failing to engage with others in meaningful ways. A professional digital marketing manager, however, will know how to use social media effectively and efficiently.
He or she can provide value to your business by helping you reach new customers while also saving you time and money. That’s why every business needs a digital marketing manager!
There are five specific reasons why every business should hire a dedicated digital marketing manager to handle its social media presence. Even if you currently have no plans to incorporate social media into your marketing strategy, you still should consider adding one. Let's take a look at those five reasons now:
Third Paragraph #1 - Since it’s unlikely that anyone outside of your immediate family uses only one form of social media, chances are good that spreading yourself thin across multiple networks is neither feasible nor advisable.
While sharing helpful resources across multiple platforms makes sense, scheduling unique content for each platform is likely to cause problems before long; different networks require different formats and approaches, after all.
Third Paragraph #2 - Many businesses rely on SEO (search engine optimization) to help drive traffic to their websites.
A dedicated digital marketing manager can optimize posts for search engines, helping you show up in more searches related to your industry. This means that not only are you reaching new customers, but you’re also doing so at a relatively low cost compared to other forms of advertising. It’s a win-win!
3) To save time on repetitive tasks
There’s no doubt that marketing automation software has its place in digital marketing. If you have lots of repetitive tasks to complete across multiple channels and campaigns, then it makes sense to automate those processes as much as possible.
This will free up your time to focus on bigger picture items. The key is having someone knowledgeable around who can identify when an automation tool isn’t actually doing all that much for you—and who knows how best to set it up so that it delivers as much value as possible. Otherwise, there are plenty of other solutions where an in-house person should suffice (or they can be outsourced).
But just because a digital marketing manager may not always be necessary doesn’t mean they aren’t important. These professionals still need to stay on top of changes within their industry so that they can help ensure their company continues making smart decisions with its marketing strategy.
They also need to ensure things like KPIs are being tracked correctly, budgets aren't being overspent, etc. Ultimately, though, these folks should see themselves as advisers more than anything else—they should want to help keep things running smoothly without getting in the way too much.
And if you find yourself needing more advice than usual? It might be time to start looking into automated tools after all! Just make sure you do your research first.
A digital marketing manager shouldn’t make recommendations unless they know what they’re talking about. So be sure to ask them questions before signing off on any new technology.
You don’t want to end up wasting money on something that won’t improve your business!
4) For your customers
By investing in hiring someone to oversee digital marketing, your business demonstrates you’re serious about your commitment to customer satisfaction. Plus, it proves you’re ready for an increase in sales.
The average company that hires an agency or a consultant to handle digital marketing gets an ROI of $42 for every dollar spent. When you hire a digital marketing manager, you not only prove you’re willing to invest in growth but also that you’re looking forward instead of behind—and we all know how important it is to stay on top of your industry trends.
5) To meet new clients and grow your business
Your digital marketing manager can help you form new partnerships with other businesses and individuals, which will help you meet clients and develop your business.
Digital marketing managers also use their skills to improve your company’s reputation, so people are more likely to come to you for services and products.
If you don’t have one already, now is a great time to invest in a digital marketing manager who can help you achieve these goals. Write a professional description of your job:
- What do you do?
- What does your company do?
- How did it start?
- Who is your target audience?
- What makes you different from competitors?
Write a full paragraph that describes what it would be like if someone was interviewing you. Make sure to answer all of these questions.
This will give you an idea of how good of an understanding of yourself as an employee and entrepreneur that someone else has when they interview you or read about yourself online.
To write a professional description of your job, you need to know exactly what you do! Now that we’ve covered why writing is important and ways to get started writing professionally, let’s talk about some additional resources that can help make writing easier. First off, there are several types of resources available on websites such as LinkedIn and Indeed.
These sites allow users to post descriptions of themselves along with links to their resumes or profiles on social media sites such as Facebook or Twitter. Some even provide samples of work they’ve done. Take advantage of these resources and fill out your resume using them as guides.
Additionally, there are a number of tools that can help you create a resume without needing to type everything out by hand.
One tool is Resumup , which allows users to create beautiful resumes by simply uploading photos or screenshots from their computer. Another option is FancyResume , which allows users to choose from pre-made templates for resumes, cover letters, CVs (curriculum vitae), and references letters based on career level and field of work.
Both options allow users to save drafts and continue working on them later, which means you can take your time putting together your resume and not worry about rushing through it before an upcoming deadline.
There are many other resources out there designed specifically for writing resumes, but most involve spending money to access premium features. Luckily, free options exist that offer similar features at no cost—you just have to look around a bit first.
I hope you found my guide helpful! Writing professionally may seem intimidating at first but once you get into the swing of things it becomes much easier than you think. It doesn’t matter where you start; just begin somewhere! And, of course, feel free to ask me any questions you might have. Good luck and happy writing!
